ТИТИКАЛО, В. С. INNOVATIVE PREREQUISITES FOR THE FORMATION OF THE COMPANY’S BRAND DEVELOPMENT STRATEGY. Journal of Strategic Economic Research, [S. l.], n. 6, p. 125–132, 2024. DOI: 10.30857/2786-5398.2023.6.13. Disponível em: http://167.235.6.87:8089/index.php/jseconres/article/view/1479. Acesso em: 28 apr. 2025.