Zhygalkevych, Zhanna M., and Anna A. Shekhovtsova. “INTERACTION OF COGNITIVE AND EMOTIONAL FACTORS IN THE PROCESS OF ADVERTISING MESSAGES’ INFLUENCE”. Journal of Strategic Economic Research, no. 4 (January 22, 2026): 43–55. Accessed April 21, 2026. http://167.235.6.87:8089/index.php/jseconres/article/view/1908.