Zhygalkevych ZM, Kuznietsova KV. FORMATION OF BRAND IDENTITY OF THE MANUFACTURER OF YOGURT AND DESSERTS IN THE FVCG MARKET. jseconres [Internet]. 2025Dec.23 [cited 2026Apr.19];(6):34-46. Available from: http://167.235.6.87:8089/index.php/jseconres/article/view/1959